Not all of us put in the time and effort when buying a gift, where those who actually do, are the best of the lot. It shows you care and love this person enough to put that much energy behind something that sounds simple, yet isn't.
A lot of us wonder if giving someone a gift is really worth the hassle; isn't it enough to just give them a greeting card? While that sounds like a logical argument, the idea of giving someone a gift goes beyond the act of spending. It's about taking time out from a busy schedule to select a gift specially for someone, choosing something after careful consideration.